We launched a limited edition collection that encompassed both skin and haircare skus that had a prominent footprint in Ulta Beauty stores. For the Strawberry Matcha collection, I concepted the overall look and feel, generated the ai imagery of the product that was used for the Ulta catalogue ad, the in-store display and online retail galleries. Additionally, I briefed a social photographer to capture the rest of the imagery that played up bright hues and summertime light.